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Writer's pictureDavid Salariya

Do Children's Picture Book Publishers Provide Illustrators? : A Guide for Aspiring Children's Book Authors


Children's picture books are a cornerstone of literature, capturing the imaginations of young readers and shaping their worldviews. Stories  serve as a gateway to understanding the world, enabling us to immerse ourselves in different perspectives, fostering empathy. They provide a means of relaxation and escapism while also playing a crucial role in the development of essential literacy skills.


Three smiling children with books.
A child's perception of the world is built through access to books

Every book matters

Every book matters and behind every captivating story lies the crucial element of illustrations. 


Images bring the text to life, enhancing the storytelling experience and making it more engaging for children. 

Aspiring children's book authors can wonder: "Do children's book publishers provide illustrators?"

It's a common question that arises as they navigate the publishing process and seek to bring their stories to life visually.


So as a ‘Jack of all trades’ in publishing I’ll delve a little deeper and provide aspiring authors with a comprehensive understanding of their options. 


Let's get the short answer first, so you can discover straight away whether book publishers provide illustrators. 


Children's book publishers may provide illustrators, but it varies. Traditional publishers will have  in-house or freelance illustrators or illustration agencies they regularly work with. If self publishing you can also find children's book illustrators on platforms like Upwork, Freelancer, and Fiverr, or through illustration agencies, social media, networking, and online communities for writers and illustrators. 


So as we’ve discovered,  the relationship between authors and illustrators in the world of children's publishing is complex and can vary widely. It often depends on several factors, including the publisher's policies, the author's preferences, and the specific needs of the project.


Let's get underway and find out more about illustrators in the world of established publishing houses. 


ABC in watercolour
ABC

Traditional Publishers 

Traditional publishing in the world of children's picture books often involves publishers having dedicated teams of illustrators or a pool of freelance artists they collaborate with regularly. 


Upon acceptance of a manuscript, the publisher's art director or editor working with a designer typically takes charge of selecting an illustrator. 

This is usually either from their in-house talent or from their pool of freelancers, based on their suitability for the project's themes and tone.


During this process, authors may find themselves with a limited say in the choice of illustrator, as the publisher’s staff oversees the selection process. 

However, authors may still have opportunities to provide feedback and suggestions as the illustrations are developed, ensuring that the artwork harmonises seamlessly with the text to create a cohesive reading experience and the author and illustrator develop a good working relationship.

This collaborative approach between author and illustrator is essential in creating a captivating children's book that resonates with young readers.


Publishing Houses Illustration policies


Here are some examples of popular publishing houses in the UK and their policies on illustrators:


Penguin Random House UK

Penguin Random House UK is one of the largest and most well-known publishing houses in the UK. 

They have a diverse range of imprints catering to various genres, including children's books. 

Penguin Random House UK typically works with both in-house illustrators and freelance illustrators. 

Authors may have limited input into the selection of illustrators, but they are usually involved in providing feedback during the illustration process to ensure alignment with their vision.


HarperCollins UK

HarperCollins UK is another major player in the UK publishing industry. 

They have an extensive list of imprints, including HarperCollins Children's Books, which focuses on publishing children's literature. 

HarperCollins UK often collaborates with both in-house and freelance illustrators. 

While the publisher manages the illustrator selection process, authors may have opportunities to provide input and feedback on the illustrations to ensure they complement the text effectively.


Macmillan Children's Books

Macmillan Children's Books is renowned for publishing a wide range of children's literature, from picture books to young adult fiction. 

They have a dedicated team of in-house illustrators and also work with freelance illustrators. 

They typically involve authors in the illustrator selection process and value their input throughout the illustration phase to maintain the integrity of the author's vision.


Egmont UK

Egmont UK specialises in children's books and is known for publishing popular titles across various age groups. 

They have a mix of in-house illustrators and freelance illustrators in their roster. 

This publisher prioritises collaboration between authors and illustrators, allowing authors to provide input and feedback on the illustrations to ensure they align with the story's themes and tone.


Each of these publishing houses has its unique approach to working with illustrators, but they all share a common goal of producing high-quality children's books that captivate young readers.


These are just a few general examples so make sure you fully research each publisher before making a decision. 

So what about if you are sidestepping the heavyweights and looking at self-publishing? 

Read on to discover more. 


Self-Publishing

Self-published authors have the freedom to select an illustrator whose style resonates with them and matches the vision they have for their book. 

There are several avenues for finding illustrators as a self-published author:

Let's explore a few below: 


Freelance Platforms

Websites like Upwork, Freelancer, and Fiverr are popular platforms where authors can find freelance illustrators. 

Using these platforms you can browse portfolios, communicate with potential illustrators, and negotiate terms directly.

Illustration Agencies

Illustration agencies represent talented illustrators and connect them with writers seeking their services. 

Authors can browse agency websites, view illustrator profiles, and reach out to discuss collaboration opportunities.


Here are a few popular illustration agencies to start your journey. 

A few are based in the UK and others globally.  



These agencies represent a diverse range of talented illustrators and cater to various industries, including children's books, advertising, editorial, and more.

Social Media and Networking


Authors can leverage social media platforms like Instagram, Twitter, and LinkedIn to find illustrators and build professional connections. 


Posting a call for illustrators or joining online communities for writers and illustrators can yield fruitful results.

Regardless of the route chosen, self-published authors should thoroughly vet potential illustrators to ensure their artistic style and vision align with the book's themes and target audience - and illustrators before accepting a commission should vet the author.

Collaboration and Communication

Whether working with a traditional publisher or self-publishing, effective collaboration between authors and illustrators is paramount. 


Authors should approach the illustration process as a collaborative endeavour, respecting the illustrator's creative expertise while also advocating for the vision and integrity of their story.


Clear communication is key throughout the illustration process. Authors should articulate their vision, provide detailed feedback, and be open to constructive dialogue with the illustrator. At times the illustrators input can help in the development of the text.

Similarly, illustrators should actively engage with the author's vision, seek clarification when needed, and strive to bring the story to life through their artwork.

Royalties and Compensation

In traditional publishing, illustrators typically receive an advance against royalties and a percentage of book sales as compensation for their work. 

The specific terms of the illustrator's contract may vary depending on factors such as experience, reputation, and the publisher's policies. The Society of Authors in the UK can look at contracts and can give advice. the society of authors


For self-published authors, compensation arrangements with illustrators vary widely and are negotiated directly between the author and illustrator. 

Payment may be structured as a one-time fee, royalties, or a combination of both, depending on the agreement reached.

Children’s book authors should be transparent about their budget and compensation expectations when hiring an illustrator, and illustrators should provide clear pricing information and payment terms upfront to avoid misunderstandings. Authors should be aware that it is time consuming and a huge amount of work to try and request changes to finished artwork, so all changes should be requested at early stages in the process.


Final Thoughts…

So while the question of whether children's book publishers provide illustrators does not have a one-size-fits-all answer, aspiring authors have a range of options available to them. 

Whether pursuing traditional publishing or self-publishing, authors should approach the illustration process with care, collaboration, and clear communication to ensure that their stories are brought to life in the most captivating and visually appealing manner possible. 


By understanding the nuances of the publishing landscape and exploring their options thoughtfully, authors can embark on a journey to create memorable and long lasting children's books which will inspire and delight young readers for generations to come.


Do Children's Book Publishers Provide Illustrators? - To Finish On…

As with all topics - research is key - do your research as different kinds of books have different methodologies and each publisher will have a different way of working. Illustrations and texts for non-fiction books are commissioned in a different way which I will write about in the future.


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