Publishing a book for children is a remarkable achievement, but the journey doesn’t end there, books need readers and libraries need books!
Making sure your book reaches its intended audience
The next crucial step is making sure your book reaches its intended audience. One of the ways to gain readers is to get your book read by your target audience in schools and libraries. And when your book is in a UK library - you can claim PLR (Public Lending Rights). https://www.bl.uk/plr/ X @PLR_UK
If you're a published author, illustrator, editor, translator, or audiobook narrator, you could earn up to £6,600 annually through the UK PLR scheme or up to €1,000 annually via the Irish PLR scheme from public library loans.
Libraries are essential for children's development and well-being
Libraries are essential for children's development and well-being, giving access to a diverse variety of children's books and educational programs. Libraries provide a safe and inclusive space for children to explore new ideas, stimulate their imagination, support academic achievement, and find just the books or books that they enjoy, rather than books foisted on them in reading programs. Libraries also foster community engagement, encourage parental/carer involvement, and promote lifelong learning. They also provide access to computers and sometimes tablets, which help children develop digital literacy skills. Libraries are vital for children's intellectual, social, and emotional growth.
Let's get the brief answer in place before we start to look deeper.
To get your children's book into UK schools and libraries, ensure high-quality content, gather positive reviews, understand the acquisition process, and engage with educators. Constantly refine your approach and build relationships to increase your chances of success.
Ok so with the takeaway in place, now let's head into the first step
Step 1: Ensure High-Quality Children's Book Content
Professional Editing
The first and foremost step is to make sure your book is of impeccable quality.
As experts such as the Society of Authors conclude.
“a professionally edited book significantly increases the likelihood of it being accepted by libraries and schools.”
Investing in a professional editor who specialises in children’s literature is crucial.
They can help refine your manuscript and ensure it meets high standards.
Engaging Illustrations
Illustrations are vital in children’s books. Hire an experienced illustrator whose style complements your story.
Engaging and high-quality illustrations make your book more appealing to both children and educators.
The Children's Book Council highlights that
“a visually attractive book is more likely to capture the interest of librarians and educators.”
Read more in my guide Do Children's Book Publishers Provide Illustrators? : A Guide for Aspiring Children's Book Authors
Step 2: Obtain Reviews and Endorsements
Gather Reviews
Positive reviews from reputable sources can significantly boost your book’s credibility.
In the UK, organisations like The Bookseller, BookTrust, and the School Library Association (SLA) provide reviews that are highly regarded in the industry.
From The Bookseller,
“a favourable review can greatly enhance the visibility and credibility of a children’s book.”
Endorsements from educators, librarians, and well-known authors.
A glowing endorsement can lend authority and appeal to your book.
A recommendation from a respected teacher or a prominent children’s author can be very persuasive.
Step 3: Understand the Acquisition Process
School Libraries
School libraries often have specific criteria and procedures for selecting books.
According to the Chartered Institute of Library and Information Professionals (CILIP),
“School librarians select books based on curriculum relevance, student interest, and professional reviews.
Understanding this can help you tailor your pitch to highlight how your book meets this criteria.
Public Libraries
Public libraries in the UK follow collection development policies that guide their acquisitions.
They often rely on reviews, patron requests, and recommendations from trusted sources.
The British Library says,
“public librarians look for books that meet community needs and interests, which include diverse and high-quality children’s literature.”
UK Libraries are not usually keen on books which have previously been published, if new content has been added and a new ISBN allocated the library may review the acquisition or if the book is a 'classic' that may change the librarians attitude to sellection process.
Step 4: Prepare a Marketing Package
Comprehensive Package
Prepare a marketing package that includes:
A cover letter introducing yourself and your book.
A synopsis of the book.
Reviews and endorsements.
An author bio and contact information.
Sample chapters or a complete copy of the book.
Professional Presentation
Make sure that your marketing materials are professionally presented.
A well-designed package reflects the quality of your book and makes a positive impression.
Step 5: Attend Conferences and Trade Shows
Conferences
Attending conferences and trade shows is an excellent way to network with librarians, educators, and other industry professionals.
Events like the London Book Fair, the Edinburgh International Book Festival, and the CILIP Conference offer opportunities to showcase your book and connect with decision-makers.
Author Visits and Readings
According to the School Library Association,
“Author visits can be a powerful way to engage students and promote books.”
Offer to do readings, workshops, or Q&A sessions at schools and libraries.
These interactions can create a personal connection with your audience and generate interest in your book.
Step 6: Use Distribution Channels
Wholesalers and Distributors
These companies have established relationships with schools and libraries and can help get your book into their catalogues.
From Peters,
“Partnering with a distributor can significantly increase the reach and accessibility of your book to educational institutions.”
Online Platforms
Leverage online platforms like OverDrive and BorrowBox, which provide digital access to books for libraries and schools.
Offering your book in digital format can make it more accessible and appealing to tech-savvy institutions.
Step 7: Engage with the Community
Local Outreach
Start by reaching out to local schools and libraries.
Personal connections and community involvement can open doors. Offer to volunteer for reading programmes or donate a few copies of your book.
Social Media and Online Presence
Build a strong online presence through social media and a dedicated website.
Share content that highlights your book's themes and its educational value. Engaging with teachers, librarians, and parents online can create buzz and drive interest.
Step 8: Offer Educational Resources
Lesson Plans and Activities
Create lesson plans, discussion questions, and activities related to your book.
Scholastic UK notes,
“Educators appreciate additional resources that align with their teaching objectives.”
Providing these materials can make your book more attractive to schools.
Align with Curriculum Standards
Align your book with the National Curriculum or other relevant educational standards.
Highlighting how your book supports these standards can make it an easier sell to educators and librarians.
Step 9: Participate in Awards and Competitions
Enter Book Awards
Winning or being shortlisted for a book award can greatly enhance your book’s visibility and credibility.
Awards such as the CILIP Carnegie Medal, the Waterstones Children’s Book Prize, and the Blue Peter Book Awards are highly respected.
CILIP tell us,
“Awards can significantly boost a book’s profile and lead to increased interest from libraries and schools.”
Competitions
Participate in competitions and grants offered by organisations like the Arts Council England and the Society of Authors.
Winning such competitions can provide not only financial support but also increased recognition and credibility.
Step 10: Collaborate with Literacy Organisations
Partnerships
Partner with literacy organisations like BookTrust, National Literacy Trust, and World Book Day. These organisations often have programmes that promote reading and distribute books to schools and libraries.
The BookTrust has this to say on the subject.
“collaborating with literacy organisations can help get your book into the hands of more children and educators.”
Sponsorship and Grants
Many organisations offer funding for books that promote literacy and education.
For example, the Reading Agency provides grants for projects that encourage reading among young people.
Step 11: Engage with Educational Publishers
Educational Publishers
Consider partnering with educational publishers who specialise in children's books.
Publishers like Pearson, Oxford University Press, and Collins have established relationships with schools and libraries.
Pearson has this to say,
“Working with an established educational publisher can significantly increase the chances of your book being adopted by schools.”
Curriculum Materials
Develop supplementary curriculum materials that can accompany your book. These can include workbooks, teacher guides, and interactive activities.
Offering a complete educational package can make your book more attractive to schools.
Step 12: Monitor and Adapt Your Strategy
Feedback and Evaluation
Regularly seek feedback from educators, librarians, and readers. According to the School Library Association, “understanding the needs and preferences of your audience is crucial for ongoing success.” Use this feedback to refine your approach and improve your book’s appeal.
For more reading head over to
How to Handle Revisions and Feedback from Young Beta Readers
Stay Informed
Stay informed about trends and developments in the children’s book market.
Attend workshops, webinars, and industry events to keep up-to-date with best practices and new opportunities.
How to Get Your Children's Book into UK Schools and Libraries - Final Thoughts
Getting your children's books into UK schools and libraries is an exciting journey that demands dedication, strategic planning, and relentless effort.
Start by crafting top-quality content and gathering glowing reviews and endorsements.
Dive deep into understanding the acquisition process and actively engage with the educational community. Persistence is your ally—refine your approach and nurture relationships continually.
With time, your book can captivate young minds in schools and libraries across the UK and your children's book can become a beloved part of many young readers' educational experiences.
Keep pushing forward, and good luck on your journey!
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